Personal branding not only helps you increase your competitive edge in business, but also helps attract more customers to your business. Therefore, building a personal brand is a matter of extreme concern today.

Personal Branding can be understood as “what people say about you when you are not there”. Reputation, the things that make people recognize you are created from the way you promote yourself. Here are 10 steps to building a successful personal brand that you cannot ignore.

1. Positioning yourself is the first step of Personal Branding

Positioning yourself is an important first step in building a personal brand

The first thing you need to do when you want to build a solid personal brand is to position yourself. Who do you want people to judge you for, what you are good at? What do you want to build on your core values? What do you want to contribute to society? When you answer these questions, you will know how to create the most suitable and attractive brand for yourself.

2. Build consistent language and image – A brand is a brand that is branded

Once you’ve determined the brand you need to build, you need to come up with everything that fits that brand, from the image to the message. You also need to pay attention to posts on social networks because if you do not ensure the standards of words and images, you will easily “lose points” in the eyes of others.

3. Connect with influencers – Stand on the shoulders of giants

Networking is extremely important when building a personal brand. When your name is shared with a famous person in the industry, your personal brand will be given a huge boost to grow.

Try to make a list of influential people in the industry and build relationships with them, from something as small as commenting on their status or articles, to inviting them to an event or meeting. warm face.

4. Get Recommendations – Connect with people who can mention you in their posts

Once you have a close relationship with influencers, you can enhance your personal brand by receiving recommendations or praise from them. Referrals from famous customers or compliments from senior managers will help create a solid personal brand for you.

5. Use professional images – Don’t hesitate to upload personal photos to social networks

Professional and valuable images and content are the keys to success when building a personal brand

To build a successful personal brand, a professional image of yourself is indispensable. It is not only like a brand affirmation but also makes a good impression on people. Professionally processed and high quality images will help you stand out and increase your credibility in the community.

6. Build Valuable Content – ​​What Your Customers, Audiences, Fans Want, Deliver It

Besides images, useful content is also a way to help you gain trust with people and create strong relationships. Expert shares like do-it-yourself video tutorials or reports analyzing the data you collect can potentially boost your reputation. This is not only a way for you to showcase your abilities, but it also helps you to hone yourself and become a leader.

7. Shine in your own way – Create your own Style, crazy is your own way

Your personal mark will be an important factor in helping people remember you, so don’t hesitate to be different. When emailing to partners or chatting with customers, you should include a few details that show your personal identity. This will help you get rid of the boring image and build an impressive personal brand.

8. Leverage Social Media – Social media is a goldmine for your brand to shine

Social media is an indispensable tool when creating a personal brand

Social media is an incredibly powerful and influential tool when it comes to personal branding. Facebook, Twitter, Instagram, Youtube, LinkedIn, etc. are places where your potential customers are present. Therefore, your presence on social networks with quality content will help people see your value more.

9. Public Speaking – Livestream and talk regularly with your audience

This is an important factor to help boost your reputation as well as increase the resilience of your personal brand. To practice this rather difficult skill, you can start by practicing your presentation first with colleagues or friends. As a result, you can be more confident when sharing in seminars or sharing. A talk on a topic that you are knowledgeable about will not only make you more confident and attractive, but it will also showcase your expertise effectively.

10. Be yourself – Don’t lose yourself because you are the only one on this earth

You will be more attractive when you are yourself!

This is the most important thing when building a personal brand. You are yourself and no one else. It is your ability and charm that attract people around you. Therefore, be yourself in any situation because it will help you achieve unexpected effects when creating a personal brand.

Building a sustainable personal brand is not easy but requires your own efforts and efforts. If you are not confident enough for this, hiring a professional is the perfect alternative. With experience in brand consulting for more than 5,000 customers, Sao Kim is the choice to ensure your success.