According to Datareportal , as of January 2020, there were more than 3.8 billion users of social networks and accounting for 49% of the world population. On average, a person spends 2 hours and 24 minutes on social media every day. From the above figures, it shows that social networks play an increasingly important role and influence in our lives.

However, this is also a double-edged sword that can negatively affect a person’s career; if they don’t know how to use it properly. 

So how to build a personal brand on social networks for “standard”? Read along with us below!

How to build a personal brand on Social Networks?

Just like how businesses and companies brand their brands and products, building a personal brand on social networks is about positioning and promoting yourself to people to earn money. voice and influence.

Personal Branding is a unique combination of skills, experience and personality that you choose to showcase on social media platforms for others to see.

These include not only your appearance, but also a reflection of your behaviour, mannerisms, words and attitudes – answering the question “who are you” for the community you are aiming for.

Building a personal brand is about showing off your strengths and advantages that make you stand out, make an impact on social networks, even in life. 

Why should you focus on building your personal brand on social networks?

There are many special and privileged reasons to be ready to focus on building a personal image on social networks. 

More than just a dual level of identity for your brand. For working people, having a prominent personal brand on social media also gives you access to more attractive job opportunities. 

The benefits of building a personal brand on social networks can be mentioned as:

• You are more known and remembered 
• Easily build and expand relationships around
• You become more confident
• Your words also become more believable, more weighty
• You appear denser online
• You have some control over how people see you
• You can easily express your opinion, give valuable advice
• Many opportunities for cooperation and work will find you

How to build a personal brand on social networks effectively

Define the purpose of personal branding

Clearly defining the purpose for your personal brand on social networks is a good stepping stone for you to quickly perfect your image. 

Once you know “what I need” and “who I am,” you can figure out the right social media platform, the right types of content, and how to reach your audience.

Figure out the area of ​​expertise you want to pursue

You should not be too greedy when choosing a field when building and developing a personal brand on social networks. 

The “embracing” of too many areas will make your brand not clearly positioned, it will be difficult for viewers to determine the specific value in the field you are aiming for. 

The quality of the content you deliver will also not be in-depth and consistent enough to deliver value to your viewers. 

So pick 1-2 niches that you’re confident you’re best at. Then, creating relevant content also develops professional recognition. 

Regularly post sharing with positive value

Social network users these days know how to consume more selectively and intelligently. They are only willing to follow, if the content you share brings positive, useful value that they need. 

Besides, the content is always updated regularly will make your “audience” a habit of always visiting your personal page to follow information.

Consistent content across all social networks

If you have accounts in more than one social media platform then the best advice for you; The key is to be consistent with all content for all social networks. Why? 

Establishing a consistent profile will make it easier for others to find you. At the same time, it also strengthens the image of your personal brand on social networks in their minds. 

Using LinkedIn

According to LinkedIn statistics , the platform has more than 30 million companies around the world listed; As well as more than 20 million jobs being recruited on LinkedIn, this social network is known as a bridge between companies, recruiters and candidates. 

The Kinsta website has research found that 122 million people have been interviewed through LinkedIn; of which 35.5 people are hired by the person who recruited them on it. Therefore, you should prepare yourself a complete profile on LinkedIn right away!

Building a personal brand on this social network will help your image become more professional and trustworthy. 

Choose the right content and language

But social media is a double-edged sword that can end your career in seconds – especially when you’re building a personal brand on these platforms. Therefore, be careful with your words, actions, and gestures, such as:

• Respect everyone
  You should avoid attacking individuals on social networks with unpolite words. Instead, use positive words when talking to people. 
• Do not badmouth your boss, colleagues on social networks
  It only makes you ugly and unprofessional in the eyes of managers, employers and colleagues. No manager is willing to hire an employee to speak ill of him behind his back.
• Limit mentioning political and religious matters
  Unless you are a politician, we should not discuss these sensitive issues on our social networks. This sometimes negatively affects your other relationships as they may support your opposite opinion. Besides negatively affecting your other relationships; then expressing your thoughts on the above issues will cause your advice to be misunderstood and tilted to one side; unfairness; lose value and are not trusted much. 

Create consistency in your words and actions on social media

You can’t be successful if you just talk and don’t do it. The words you say or convey to build a personal image on social networks, must be consistent with your daily life. 

In addition, consistent words and actions make you more credible and trustworthy. 

A little tip from us: You can create a guide to your personal brand on social networks – including: images, voices, words, etc. – to shape the content. that we will share, ensuring consistency over time.

Update information on social networks accurately and honestly

“The needle in the bag also has a day to come out.” So stay true to your knowledge and the community you’ve built. Who you are in real life, let your image on the internet also become true. 

If you insist on wearing a “mask” that doesn’t belong to you, you won’t feel comfortable with what you’re doing yourself. Viewers will also soon realize this makes your image less believable.

Let’s plant true things to receive many of the same positive values ​​on the way to building a personal brand on social networks.

Choose the right avatar

The right profile picture is also an effective way for you to attract “wandering” audiences to click on your profile. 

Based on your own orientation, consider choosing an appropriate avatar. Professional, dynamic, youthful, or creative? These all depend on the purpose of your initial positioning and personal branding on social networks.

Protect yourself by setting privacy

You don’t have to always post everything that happens on social media. This only makes the viewer uncomfortable and depressed. 

Remember that not only your friends and followers, other employers and partners will also be able to see any information you post there. 

You should spend a lot of time thinking before updating a post; to make sure that the content will not be offensive to affect your personal branding process on these social networking platforms.

You can create 2 different accounts on the same platform for different audiences: family; close friends and colleagues; company boss. In addition, you should also keep the project as secret as possible; development information; etc. of the company on the Internet. 

Connect in community groups in your niche

Groups are always a good place to start building your personal brand on social media. This is also the most effective way to reach an audience in your niche – especially on platforms like Facebook or LinkedIn.

Please contribute and share your useful knowledge. If the content is good and quality enough, you will be lucky to attract people who love that post who will become future audiences to follow other posts on your profile.

Join civilized debates on forums

Actively civilized debate on forums enhances personal image building on social networks. In addition, regularly interact with presenters; Famous CEOs; increase your chances of getting noticed and offered a job. 

Not only that, it also helps employers and partners know your expertise. Thus, your job opportunities and business cooperation will also increase.

Learn from experts, KOLs/Influencers in your field

Successful people in the same field are always good teachers and examples for you to follow. 

You can learn good things to grow, listen to the experience of failure to avoid mistakes in the process of building your personal brand on your social network.

These shares are likely completely free. So try to expand your relationships and make the most of them!

Take courses on personal branding on social networks

Building a personal brand on social media is not easy for everyone. And of course, if you still don’t know where to start, it’s best to choose a personal branding course that suits your purposes, as well as your personal and financial time.

Courses from experts will help you gain more insight into your chosen field. Besides, there are the steps to build the image and the optimal way to reach the audience.

Finally, when building a personal image on social networks; Whoever you are, always think twice before taking any action.

Public opinion on social media can help you up, but it can also bring you down. You will not be able to anticipate the severe consequences you will have to endure!